It’s that time of year again.And content marketers get out their calendars to start a new and fresh for next year
So we asked experts what content marketing trends they’re most excited about—what they want to try, what they expect to see, and why—so that you can use these tactics in your 2021 planning
Here are the seven biggest content marketing trends you need to know about going into next year
1: Brand accountability :-
“A brand wants people to aspire to its product. To a brand, their product is the customer’s goal. But people don’t aspire to products. People aspire to feelings that products give them. This is true for everything from candy bars to sports cars to cloud-based document storage solutions.”
Corporate social responsibility is crucial aspect of doing buisness nowadays .the amount of consumers that have woken up to the urgent need of a sustainable buisness
brand accountability blends customer wants and needs with core social values that the company wants to promote – a strategic marketing position that is a deliberate attempt to cast oneself in a virtuous role. Taglines or a pithy mission statement help communicate a company’s larger mission in the context of brand accountability. In 2017, Facebook changed their mission statement to “Bring the world closer together”. The full statement is “Give people the power to build community and bring the world closer together.” Perhaps one could add “only if they agree with Zuckerberg”. Facebook could be cited as an example of rogue accountability, able to stave off real criticism, or at least absorb and not have any real damage to it’s market share or numbers of regular users.
2: Multichannel Influences Marketing : –
In the early days of influencer marketing, campaigns tended to be activated on specific platforms, such as an Instagram sponsored post, or a YouTube tutorial video. Contracts leant towards dictation of individual channels, with many promotions aimed at one singular social audience. Nowadays, as influencer marketing as evolved and matured as a discipline, the network landscape has also matured, opening up a variety of options for brand marketers. Influencer contracts and briefs are now moving away from a specified number of posts per campaign, towards a framework that features a strategic plan incorporating platform-specific activity across a varied combination of outlets, depending on campaign objectives and target audience, as each piece of activity should indeed have its own KPIs and expected return.
3: Video Content:-
Video content marketing rests on the principle of creating and distributing valuable & consistent video content to your target audience with the aim of attracting, engaging, and converting qualified leads.”
Like regular content marketing, video content marketing is a strategic marketing approach that puts the wants and needs of buyers first — to ultimately drive more profitable customer action.
Video content marketing is about considering how video can be integrated into every stage and channel of your marketing strategy, alongside other forms of content like blog posts and podcasts. Its focus is creating
video content that is useful, entertaining and interesting for your audience, and which encourages them to engage with you further.
4.Data Driven Marketing:-
The rising quality and quantity of marketing data have been followed by explosive growth in the technologies for creative production and automation. These burgeoning mar-tech and ad-tech sectors now enable personalization of every aspect of the marketing experience.
Data-driven decision-making is taking the answers to questions like who, when, where, what message, and making those answers actionable.
Usage and activation of data, often in an automated or semi-automated manner, allows for a significantly more optimized media and creative strategy. This people-first marketing strategy is more personalized. It has also been responsible for driving considerable ROIs for marketers.
5: Internet Privacy and Data Security:-
Internet technology has revolutionized how businesses market their products and services. Today, it’s much easier for companies to interact with their consumers and give them personalized offers. This helps improve consumers’ shopping experience while enabling businesses to sell more.
However, the data collection and sharing capabilities that come with internet technology also come with a challenge: cybersecurity. Digital interactions between businesses and consumers often involve the sharing of sensitive information by the latter.
As demonstrated by recent data breach scandals involving large corporations and millions of their customers, there is a genuine risk of data falling into the wrong hands.
6:-User Generated Content Is The New Word Of Mouth:-
User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services online. UGC refers to the content that is created by the users of a brand. … As a result, UGC is perceived as more authentic and honest.
For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience. Better yet, you can share that content with your own audience, boosting your credibility in the process.
7: E Commerce Keeps Growing :-
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. … You can use ecommerce marketing to promote your online store as a whole or to drive more sales for specific products.
Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it.
From focusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you can mix and match paid strategies with non-paid strategies all in an effort to figure out which mix converts the most people.
But not marketing strategy is even static. As marketing tactics and marketplace algorithms evolve, so too must your strategy in order to win the highest return on ad spend – as well as return on operating costs associated with non-paid growth strategies like SEO.
While you’re planning your content marketing strategy for the year, keep these trends in mind. The overall focus next year is creating high-quality content that does more for your business—without necessarily taking more resources. That’s something we can all use to boost create better content and crush our marketing objectives in 2021